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What Makes a Good Trademark?

#TrademarkTuesday

December 6, 2016

Author:

Nexsen Pruet intellectual property attorney Sarah Nagae shares insight into the types of trademarks and the trademark process as part of a weekly series, "Trademark Tuesday." 

In the second video for #TrademarkTuesday, she explains: What makes a good trademark?

Different types of trademarks differ in strength, including, from strongest to weakest:

  • Fanciful marks
  • Arbitrary marks
  • Descriptive marks
  • Suggestive marks
  • Generic marks

Watch this video & and others from the #TrademarkTuesday series on YouTube.

 


Sarah Nagae focuses on trademark and copyright law, helping clients protect their business names, brand names, logos, artistic works and other forms of intellectual property.  In 2013, she was among the first to become a Board Certified Specialist in Trademark Law in North Carolina.

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